Sponsor quickstart

This guide is for brands and organisations that want to support competitors on Sponsor Driven.

What you can do as a sponsor

• Discover competitors

• Review profiles, updates, and sponsorship options

• Start conversations and build partnerships

• Explore structured campaign opportunities

1. Set up your sponsor profile

Add:

• Organisation name and logo

• Short description of who you are and what you support

• Contact details for partnership conversations

2. Discover competitor profiles

When reviewing competitors, look for:

• Clear motorsport context

• Regular updates and strong storytelling

• Defined sponsorship tiers and deliverables

• Professional communication and consistency

3. Start a sponsorship conversation

Before outreach, decide:

• Budget range

• Preferred partnership duration

• Expected outcomes and deliverables

Keep outreach specific and aligned to the competitor's current season goals.

4. Manage collaboration responsibly

Set expectations clearly:

• Timeline and milestones

• Content/reporting requirements

• Payment structure and review points

5. Track impact

Review:

• Partnership performance over time

• Content delivery quality

• Renewal opportunities

Important notes

Sponsor Driven facilitates discovery and platform workflows, but competitor-side fulfilment remains between parties under platform terms.

Read legal terms before committing:

• Terms & conditions

• Legal in plain English