Understand analytics and transactions

Analytics and transaction history help you improve results and manage finances responsibly.

What to monitor weekly

Key signals:

• Profile visits

• Update engagement patterns

• Link-sharing impact

• Contribution and sponsorship conversion trends

What to monitor monthly

• Revenue by funding model (one-off, recurring, sponsorship)

• Retention trends for recurring support

• Tier performance and uptake

• Sponsorship pipeline progression

Transaction hygiene

Review transactions regularly to:

• Track incoming support

• Reconcile expected vs actual amounts

• Spot delays and exceptions early

Connect insights to action

Use this loop:

1. Publish updates and share profile

2. Review analytics and conversion

3. Improve offers and messaging

4. Repeat with small weekly improvements

Troubleshooting

Traffic is rising but revenue is flat

• Improve sponsorship tier clarity

• Add stronger calls to action on profile and updates

• Share progress-linked funding asks

Revenue is inconsistent month to month

• Build recurring support options

• Improve posting consistency

• Strengthen sponsor follow-up and reporting

FAQ

Which metric matters most?

There is no single metric. Track the full journey from visibility to conversion to retention.

How often should I review transactions?

Weekly for active profiles, and after major campaign or race periods.

Next steps

• Pricing

• Receiving payouts

• Troubleshooting index