Understand analytics and transactions
Analytics and transaction history help you improve results and manage finances responsibly.
What to monitor weekly
Key signals:
Profile visits
Update engagement patterns
Link-sharing impact
Contribution and sponsorship conversion trends
What to monitor monthly
Revenue by funding model (one-off, recurring, sponsorship)
Retention trends for recurring support
Tier performance and uptake
Sponsorship pipeline progression
Transaction hygiene
Review transactions regularly to:
Track incoming support
Reconcile expected vs actual amounts
Spot delays and exceptions early
Connect insights to action
Use this loop:
Publish updates and share profile
Review analytics and conversion
Improve offers and messaging
Repeat with small weekly improvements
Troubleshooting
Traffic is rising but revenue is flat
Improve sponsorship tier clarity
Add stronger calls to action on profile and updates
Share progress-linked funding asks
Revenue is inconsistent month to month
Build recurring support options
Improve posting consistency
Strengthen sponsor follow-up and reporting
FAQ
Which metric matters most?
There is no single metric. Track the full journey from visibility to conversion to retention.
How often should I review transactions?
Weekly for active profiles, and after major campaign or race periods.
Next steps
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