# Create sponsorship tiers and deals

Clear sponsorship tiers make it easier for organisations to understand value and commit.

## Start with 3 practical tiers

For most competitors, this structure works well:

* Entry tier: low-friction support option
* Core tier: best-value option with clear deliverables
* Premium tier: high-impact partnership with more visibility

## What each tier should include

Define:

* Price and billing model
* Deliverables (what sponsor receives)
* Timeline and fulfilment expectations
* Any limits or exclusions

## Make deliverables specific

Avoid vague promises. Good examples include:

* Logo placement locations
* Number of social mentions per month
* Event-day activation opportunities
* Post-event summary/reporting

## Deal workflow

Typical lifecycle:

1. Sponsor expresses interest
2. You align on scope and expectations
3. Deal is accepted
4. Deliverables are fulfilled and tracked
5. Relationship is reviewed and renewed where relevant

## Troubleshooting

### Sponsors ask many clarifying questions

* Tighten your tier descriptions
* Add a one-page summary of what is included and when

### I am over-promising in deals

* Remove deliverables you cannot deliver consistently
* Keep premium offers realistic for your team capacity

## FAQ

### Should I use monthly or one-off pricing?

Use the model that matches your season structure. Some competitors use one-off tiers for single events and recurring models for long-term support.

### Do I need sponsor reports?

Yes. Reporting improves retention and renewal decisions.

## Next steps

* [Run memberships and supporter perks](/reference-guides/memberships-and-perks.md)
* [Understand analytics and transactions](/reference-guides/analytics-and-transactions.md)
* [Receiving payouts](/reference-guides/receiving-payouts.md)


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