Create sponsorship tiers and deals

Clear sponsorship tiers make it easier for organisations to understand value and commit.

Start with 3 practical tiers

For most competitors, this structure works well:

• Entry tier: low-friction support option

• Core tier: best-value option with clear deliverables

• Premium tier: high-impact partnership with more visibility

What each tier should include

Define:

• Price and billing model

• Deliverables (what sponsor receives)

• Timeline and fulfilment expectations

• Any limits or exclusions

Make deliverables specific

Avoid vague promises. Good examples include:

• Logo placement locations

• Number of social mentions per month

• Event-day activation opportunities

• Post-event summary/reporting

Deal workflow

Typical lifecycle:

1. Sponsor expresses interest

2. You align on scope and expectations

3. Deal is accepted

4. Deliverables are fulfilled and tracked

5. Relationship is reviewed and renewed where relevant

Troubleshooting

Sponsors ask many clarifying questions

• Tighten your tier descriptions

• Add a one-page summary of what is included and when

I am over-promising in deals

• Remove deliverables you cannot deliver consistently

• Keep premium offers realistic for your team capacity

FAQ

Should I use monthly or one-off pricing?

Use the model that matches your season structure. Some competitors use one-off tiers for single events and recurring models for long-term support.

Do I need sponsor reports?

Yes. Reporting improves retention and renewal decisions.

Next steps

• Run memberships and supporter perks

• Understand analytics and transactions

• Receiving payouts