Create sponsorship tiers and deals
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Clear sponsorship tiers make it easier for organisations to understand value and commit.
For most competitors, this structure works well:
Entry tier: low-friction support option
Core tier: best-value option with clear deliverables
Premium tier: high-impact partnership with more visibility
Define:
Price and billing model
Deliverables (what sponsor receives)
Timeline and fulfilment expectations
Any limits or exclusions
Avoid vague promises. Good examples include:
Logo placement locations
Number of social mentions per month
Event-day activation opportunities
Post-event summary/reporting
Typical lifecycle:
Sponsor expresses interest
You align on scope and expectations
Deal is accepted
Deliverables are fulfilled and tracked
Relationship is reviewed and renewed where relevant
Tighten your tier descriptions
Add a one-page summary of what is included and when
Remove deliverables you cannot deliver consistently
Keep premium offers realistic for your team capacity
Use the model that matches your season structure. Some competitors use one-off tiers for single events and recurring models for long-term support.
Yes. Reporting improves retention and renewal decisions.
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