# How to create sponsorship tiers

Sponsorship tiers are how you package and price your support options. This guide walks you through creating tiers that sponsors actually want to buy.

## Step 1: Navigate to your Sponsorship packages settings

1. Go to **Settings** (top right of your profile)
2. Click **Sponsorship packages** or **Sponsorship tiers**
3. You'll see:
   * Any existing tiers you've created
   * An **Add tier** or **Create tier** button

**Expected result:** You're in the tier management page

***

## Step 2: Decide on your tier structure

Before creating tiers, decide how many you want. Recommended:

### For drivers/competitors:

| Tier       | Price    | Duration             | Use case              |
| ---------- | -------- | -------------------- | --------------------- |
| **Bronze** | £50–150  | One-time or 3 months | Entry-level support   |
| **Silver** | £300–800 | Season or year       | Mid-level sponsorship |
| **Gold**   | £1,500+  | Full season/year     | Premium sponsorship   |

### For teams:

| Tier                      | Price        | Duration | Use case                   |
| ------------------------- | ------------ | -------- | -------------------------- |
| **Official Team Sponsor** | £2,000–5,000 | Season   | Car branding + hospitality |
| **Series Partner**        | £500–1,500   | Season   | Medium branding + mentions |
| **Supporter**             | £100–300     | One-time | Logo placement             |

**Pro tip:** Start with 2–3 tiers. Too many confuses buyers.

***

## Step 3: Create your first (Bronze) tier

1. Click **Add tier** or **Create tier**
2. Enter the **tier name**: "Bronze" or "Starter support"
3. Set the **price**: £50–150 (one-time) or £10–25/month (recurring)
4. Select **billing type**:
   * **One-time** – supporter pays once
   * **Monthly** – automatic recurring charge
   * **Seasonal** – fixed period (e.g., March–November)
5. Enter **description** (2–3 sentences):

   > "Get behind the scenes updates every week and your name featured on my social media."
6. Click **Save draft** or **Save**

**Expected result:** Your Bronze tier appears in the list

***

## Step 4: Add benefits to your Bronze tier

1. Click on your Bronze tier to edit it
2. Look for **Tier benefits** or **What's included** section
3. Click **Add benefit** and enter 3–4 key benefits:
   * "Weekly behind-the-scenes updates via email"
   * "Your name on my social media shout-out"
   * "Season race schedule with race day details"
   * "Exclusive racing photos"
4. For each benefit, check if there's a **visibility** toggle:
   * **Public** – everyone can see what's included
   * **Private** – only tier members see this
5. Click **Save**

**Expected result:** Benefits are listed under your tier on your public profile

***

## Step 5: Create your second (Silver) tier

1. Click **Add tier** again
2. Enter the **tier name**: "Silver" or "Season sponsor"
3. Set **price higher** than Bronze (typically 4–6x Bronze price)
4. Select **billing type**: Usually monthly or seasonal for mid-tier
5. Enter **description**:

   > "Official season partner with car branding, monthly reports, and exclusive meet & greet at two races."
6. Click **Save draft**

**Expected result:** You now have Bronze and Silver tiers

***

## Step 6: Add premium benefits to Silver tier

1. Click on Silver tier to edit
2. Click **Add benefit** and enter 4–5 benefits that go beyond Bronze:
   * "Official car/bike branding (e.g., logo on vehicle)"
   * "Monthly performance report and media impressions"
   * "Exclusive meet & greet at race weekends (×2)"
   * "Monthly shout-out on primary social media channel"
   * "Sponsor profile feature on my website or YouTube"
   * "First right of refusal for new sponsor requests"
3. Click **Save**

**Expected result:** Silver tier shows more premium benefits than Bronze

***

## Step 7: Create your third (Gold) tier (Optional)

1. Click **Add tier**
2. Enter **tier name**: "Gold" or "Premier sponsor"
3. Set **price** significantly higher (typically 6–10x Bronze or 2–3x Silver)
4. Select **billing type**: Usually monthly or seasonal
5. Enter **description**:

   > "Premier partnership with car branding, monthly strategy calls, hospitality passes, and exclusive brand integration."
6. Click **Save draft**

**Expected result:** You now have a three-tier structure

***

## Step 8: Add ultra-premium benefits to Gold tier

1. Click on Gold tier
2. Add 5–7 premium benefits:
   * "Top-tier car/bike branding (prime location, large size)"
   * "Weekly strategy calls with me and my team"
   * "VIP paddock access and hospitality at all races"
   * "Custom video content for your brand (×2 per season)"
   * "Naming rights to one race weekend (e.g., 'Gold F3 Round 3')"
   * "Quarterly in-person sponsorship review meeting"
   * "Co-branded merchandise opportunity"
3. Click **Save**

**Expected result:** Gold tier reflects premium pricing

***

## Step 9: Set which tier is featured (Optional)

1. Look for a **Featured tier** or **Recommended** option
2. Check which tier should be highlighted first (usually Silver – the middle option)
3. This makes that tier appear more prominent on your profile
4. Click **Save**

**Expected result:** Your featured tier gets visual prominence

***

## Step 10: Preview your tiers on your public profile

1. Click **View public profile** or go to `sponsordriven.com/{your-slug}`
2. Look for **Sponsorship options** or **Support tiers** section
3. Check that:
   * ✅ All three tiers are visible
   * ✅ Prices are clearly shown
   * ✅ Benefits are descriptive
   * ✅ The most attractive tier is featured
4. Return to settings if anything needs adjustment

**Expected result:** Your tiers look professional and persuasive

***

## Step 11: Test a tier purchase (Optional but recommended)

1. Have a trusted friend or family member:
   * Visit your public profile
   * Click on a tier
   * Click **Support this tier**
   * Go through the checkout process (they don't have to complete it)
2. This tests your tier setup and user flow

**Expected result:** The checkout process works smoothly

***

## Step 12: Promote your tiers

1. Go to **Settings** → **Updates**
2. Click **Post new update**
3. Write a post announcing your new sponsorship tiers:

   > "I'm now accepting sponsors for my 2024 season! I've created 3 sponsorship packages to fit different budgets. Check out my Bronze, Silver, and Gold options and let's partner up! 🏁 #Sponsorship #Motorsport"
4. Click **Publish**

**Expected result:** Your followers see your sponsorship announcement

***

## Common Issues & Fixes

### "My tiers won't save"

Missing required fields.

**Fix:**

* Check that you've filled in: tier name, price, description
* Make sure price is entered as a number (e.g., "150" not "£150")
* Try refreshing the page

### "Benefits aren't showing up"

Benefits may be in draft mode or not saved.

**Fix:**

1. Click on the tier
2. Scroll to the bottom of the page
3. Look for **Save** or **Publish** button and click it
4. Wait 5 seconds for the page to update

### "Supporters can't purchase my tiers"

Tiers may not be published or payment isn't set up.

**Fix:**

1. Go to **Settings** → **Payouts**
2. Check if you see "Payout setup complete"
3. If not, complete payout setup (see [How to Set Up Payouts](/step-by-step-guides/how-to-setup-payouts.md))
4. Go back to tiers and check if they're marked as "Active" or "Published"

### "Price seems too high/low compared to other drivers"

Research what comparable drivers in your series charge.

**Fix:**

1. Look at 3–5 drivers similar to you (similar level, series, following)
2. Check their tiers on Sponsor Driven
3. Adjust your pricing to be competitive
4. Remember: you can change prices anytime

### "I want to change a tier after creating it"

You can edit active tiers anytime.

**Fix:**

1. Click the tier
2. Update the name, price, or benefits
3. Click **Save**
4. Changes take effect immediately

***

## Pro Tips for Tier Success

✅ **Name tiers simply** – Bronze, Silver, Gold is clearer than "Starter," "Pro," "Ultimate"\
✅ **Make benefits specific** – "Car branding" is better than "Visibility"\
✅ **Price realistically** – Research your market; too high means no sales\
✅ **Update quarterly** – Refresh benefits as your season progresses\
✅ **Add a "story" tier** – One unique sponsorship at a custom price for premium brands\
✅ **Include reporting** – Sponsors want to see ROI (views, mentions, results)

***

## Tier Pricing Guide

### Factors that affect pricing:

| Factor               | Impact                              | Example                    |
| -------------------- | ----------------------------------- | -------------------------- |
| **Series prestige**  | Higher series = higher prices       | F3 charges more than F4    |
| **Your results**     | Winning drivers charge more         | Champions can 2–3x prices  |
| **Social following** | More followers = higher price       | 50K followers vs. 5K       |
| **Media coverage**   | TV/media presence justifies premium | Broadcast racing vs. local |
| **Experience**       | Veteran drivers charge more         | 10-year pro vs. rookie     |

***

## Example Tier Structures

### Entry-level driver (first season):

* Bronze: £30–60/month
* Silver: £150–300/month
* Gold: £600+/month

### Mid-level driver (3–5 years, regular points):

* Bronze: £50–100/month
* Silver: £300–600/month
* Gold: £1,000+/month

### Championship contender:

* Bronze: £150–300/month
* Silver: £800–1,500/month
* Gold: £3,000+/month

***

## Next Steps

* **Need help writing tier descriptions?** See [Sponsorship Templates Library](/reference-guides/sponsorship-templates.md)
* **Ready to post updates?** Go to [How to Post Updates](/step-by-step-guides/how-to-post-updates.md)
* **Want to track who sponsors you?** Check [Sponsorship Deals and Tracking](/reference-guides/sponsorship-tiers-and-deals.md)
* **Questions about pricing?** Read [Platform FAQ](/reference/platform-faq.md)


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