How to post updates

Regular updates keep your profile fresh and build trust with supporters. This guide shows you how to post consistently.

Step 1: Navigate to your Updates section

1. Go to Settings (top right of your profile)

2. Click Updates

3. You'll see:

   • A list of your past updates

   • A Post new update or Create update button

Expected result: You're in your Updates hub

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Step 2: Plan your update (before you write)

Think about what you want to share:

Update type	When to post	Example
Race result	Within 24 hours of race	Finished 3rd at Brands Hatch!
Behind-the-scenes	Between races	Team prep video, pit crew shout-out
Announcement	When there's news	New sponsor, new partnership, season goals
Milestone	Achievements	100 followers reached, season best result
Thank you	After receiving support	Shout-out to sponsors or new supporters
Training/prep	Off-season or build-up	Fitness routine, car setup, mental prep
Media feature	When featured in press	Appeared in motorsport magazine feature

Pro tip: Aim for 1 update per week minimum. This keeps you visible in supporter feeds.

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Step 3: Create a new update

1. Click Post new update or Create update

2. You'll see a text box with options:

   • Title (optional, but recommended)

   • Body text (your main message)

   • Image upload area

   • Publish/schedule options

Expected result: Update form is open and ready

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Step 4: Write an engaging update title

1. Click the Title field (if present)

2. Write a short, compelling title (3–8 words):

   • ✅ "3rd place finish at Brands Hatch!"

   • ✅ "Behind the scenes: Qualifying day prep"

   • ✅ "Big thanks to my amazing sponsors"

   • ❌ "Update" (too generic)

   • ❌ "Racing is cool" (not specific enough)

Expected result: Your title is attention-grabbing and clear

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Step 5: Write your update body

1. Click the Body or Description field

2. Write your update (50–150 words is ideal):

Structure for race updates:

1. Your result (position/time)

2. How the race went (one sentence)

3. Highlight or learning point (one sentence)

4. Thank sponsors or supporters (one sentence)

5. Preview what's next (one sentence)

Example:

"P2 finish at Brands Hatch Round 3! Started well but had to manage fuel in the final 10 laps – strategic decision that nearly paid off. Learned a lot about tyre management in the heat. Big thanks to [Sponsor Name] for their support today. Next race is Silverstone in 2 weeks – can't wait! 🏁"

Structure for non-race updates:

1. What's happening (one sentence)

2. Context or why it matters (2–3 sentences)

3. Call to action or emotion (one sentence)

Example:

"Excited to announce I'm now taking season sponsorships! I've put together 3 sponsorship packages that I think offer amazing value. Whether you're a local business or dedicated fan, there's something for you. Check out my tiers and let's partner up for 2024! 🙌"

Expected result: Your update is ready to publish

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Step 6: Add an image or video

1. Look for Add media, Upload photo, or Attach image button

2. Click and select an image from your computer

3. Choose the best option:

   • Action shot – you racing (best for engagement)

   • Podium/celebration – emotional and shareable

   • Team photo – builds community feeling

   • Graphic/stat graphic – results visualization

4. The image will upload (wait for progress bar to finish)

5. Optional: Add a caption to the image (e.g., "Final lap battle for position!")

File requirements:

• Image size: max 10 MB

• Format: .jpg, .png, or .webp

• Recommended size: 1200×630 pixels (landscape) or 1080×1080 (square)

Pro tip: Images get 3–4x more engagement than text-only posts

Expected result: Your image is attached and showing in the preview

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Step 7: Choose your publish timing

1. Look for Publish options, Schedule, or Timing section

2. You have options:

   • Publish now – post immediately (best for time-sensitive news)

   • Schedule for later – choose date/time (good for planned content)

   • Auto-post to social – if enabled, automatically shares to your linked socials

Best times to post:

• Race results: Within 24 hours (while fresh)

• Weekly content: Tuesday–Thursday, 6–8 PM UK time

• Behind-the-scenes: Midweek (low competition)

• Announcements: Early evening (more visibility)

1. Select your timing option

2. Click Preview to see how it will look

Expected result: Timing is set correctly

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Step 8: Review before publishing

1. Check the preview:

   • ✅ Title is clear and compelling

   • ✅ Body text is error-free and readable

   • ✅ Image is high-quality and relevant

   • ✅ All sponsor names spelled correctly

   • ✅ Links work (if you added any)

   • ✅ No typos or grammar errors

2. If something needs fixing, click Edit and update it

3. Once satisfied, click Publish or Schedule

Expected result: Update is live on your profile

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Step 9: Share your update elsewhere

After publishing, amplify your reach:

1. Copy your profile URL (e.g., sponsordriven.com/your-name)

2. Share to your other platforms:

   • Instagram: Screenshot the update + your profile link

   • Twitter/X: "Just posted a race recap on my Sponsor Driven profile – check it out!"

   • TikTok: Short video clip + link in bio

   • WhatsApp/email: Direct message to your sponsor list

Template share text:

"New race update on Sponsor Driven – how I performed at [Event]. Check out my profile and sponsor my next race: [link]"

Expected result: Your update gets cross-platform visibility

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Step 10: Engage with comments (Optional but powerful)

1. Return to your update on Sponsor Driven

2. Look for any comments from supporters

3. Reply to thoughtful comments with:

   • ❤️ A thank you

   • An answer to questions

   • A personal message (not generic)

Example:

"Thanks so much! Really appreciate the support – it makes a huge difference knowing people care. Hope to see you at the next race! 🏁"

Why this matters: Replying builds loyalty and encourages more supporters

Expected result: Supporters feel valued and engaged

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Building an Update Schedule

For consistent engagement, aim for this posting schedule:

Frequency	Minimum	Ideal	Why
Race weekends	1 update	3–4 updates	Qualify, race day, results, thank you
Between races	0.5/week	1/week	Behind-the-scenes, training, prep
Off-season	0.5/week	1–2/week	Goal-setting, pre-season prep, partnerships
New sponsor	—	1 update	Announcement + partner promotion

Sample month (race series with 4 races):

• Week 1 (Race weekend): 3 updates (practice day, qualifying, race result)

• Week 2 (between): 1 update (behind-the-scenes)

• Week 3 (Race weekend): 3 updates (preview, qualifying, result)

• Week 4 (between): 1 update (sponsor thank-you or training)

Total: 8 updates in a month = consistent visibility

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Update Ideas to Keep Your Feed Fresh

Monday posts:

• Weekend recap

• Sponsor shout-out

• Goal for the week

Wednesday posts:

• Behind-the-scenes training

• Team preparation

• Fitness/wellness content

Friday posts:

• Weekend preview

• "This time next week..." excitement building

• Sponsor integration content

Off-season posts:

• Winter training

• Team announcements

• Season preview and goals

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Common Issues & Fixes

"My update won't publish"

Missing required field or connection issue.

Fix:

1. Check that you've written a title and body text

2. Try refreshing the page

3. Try a different browser

4. If still stuck, contact [email protected]

"My image didn't upload"

File size or format issue.

Fix:

• Make sure image is under 10 MB

• Use .jpg, .png, or .webp format

• Try cropping the image smaller

• Try a different image

"Update published but didn't appear immediately"

Updates can take 1–5 minutes to appear live.

Fix:

1. Wait 5 minutes

2. Refresh your profile page

3. Check if it's marked as "Draft" instead of "Published"

"I want to edit an update after publishing"

You can edit published updates anytime.

Fix:

1. Find the update in your Updates list

2. Click Edit or Manage

3. Update the text or image

4. Click Save

5. Changes take effect immediately

"I want to delete an update"

You can remove updates at any time.

Fix:

1. Find the update

2. Click Delete or Remove

3. Confirm deletion

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Pro Tips for Update Success

✅ Post consistently – One post per week minimum; supporters notice patterns ✅ Include images – Updates with photos get 3–4x more engagement ✅ Be authentic – Share real moments, not just victories ✅ Thank your supporters – Public gratitude builds community ✅ Engage with comments – Reply to comments within 24 hours ✅ Use emojis sparingly – 1–2 relevant emojis is fine; too many looks unprofessional ✅ Cross-post – Share your update on Instagram, Twitter, TikTok ✅ Add value – Teach something, inspire, or entertain – don't just promote

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What to Avoid

❌ Posting only sponsorship asks – Mix it with genuine content ❌ Duplicate posts – Same update posted 5 times ❌ Vague titles – "Check this out" doesn't explain what it is ❌ Blurry or low-quality images – Reflects poorly on your brand ❌ Negative posts – Don't air grievances publicly ❌ Spammy tone – Feel like a real person, not a marketing robot ❌ Radio silence between races – Supporters forget about you

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Next Steps

• Want to build a fan membership? See How to Set Up Memberships

• Ready for advanced content? Check Content Strategy

• Need more ideas? Go to Promotion Tips

• Curious about analytics? Read Understanding Your Analytics