> For the complete documentation index, see [llms.txt](https://docs.sponsordriven.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sponsordriven.com/step-by-step-guides/how-to-post-updates.md).

# How to post updates

Regular updates keep your profile fresh and build trust with supporters. This guide shows you how to post consistently.

## Step 1: Navigate to your Updates section

1. Go to **Settings** (top right of your profile)
2. Click **Updates**
3. You'll see:
   * A list of your past updates
   * A **Post new update** or **Create update** button

**Expected result:** You're in your Updates hub

***

## Step 2: Plan your update (before you write)

Think about what you want to share:

| Update type           | When to post            | Example                                    |
| --------------------- | ----------------------- | ------------------------------------------ |
| **Race result**       | Within 24 hours of race | Finished 3rd at Brands Hatch!              |
| **Behind-the-scenes** | Between races           | Team prep video, pit crew shout-out        |
| **Announcement**      | When there's news       | New sponsor, new partnership, season goals |
| **Milestone**         | Achievements            | 100 followers reached, season best result  |
| **Thank you**         | After receiving support | Shout-out to sponsors or new supporters    |
| **Training/prep**     | Off-season or build-up  | Fitness routine, car setup, mental prep    |
| **Media feature**     | When featured in press  | Appeared in motorsport magazine feature    |

**Pro tip:** Aim for **1 update per week** minimum. This keeps you visible in supporter feeds.

***

## Step 3: Create a new update

1. Click **Post new update** or **Create update**
2. You'll see a text box with options:
   * Title (optional, but recommended)
   * Body text (your main message)
   * Image upload area
   * Publish/schedule options

**Expected result:** Update form is open and ready

***

## Step 4: Write an engaging update title

1. Click the **Title** field (if present)
2. Write a short, compelling title (3–8 words):
   * ✅ "3rd place finish at Brands Hatch!"
   * ✅ "Behind the scenes: Qualifying day prep"
   * ✅ "Big thanks to my amazing sponsors"
   * ❌ "Update" (too generic)
   * ❌ "Racing is cool" (not specific enough)

**Expected result:** Your title is attention-grabbing and clear

***

## Step 5: Write your update body

1. Click the **Body** or **Description** field
2. Write your update (50–150 words is ideal):

**Structure for race updates:**

1. Your result (position/time)
2. How the race went (one sentence)
3. Highlight or learning point (one sentence)
4. Thank sponsors or supporters (one sentence)
5. Preview what's next (one sentence)

**Example:**

> "P2 finish at Brands Hatch Round 3! Started well but had to manage fuel in the final 10 laps – strategic decision that nearly paid off. Learned a lot about tyre management in the heat. Big thanks to \[Sponsor Name] for their support today. Next race is Silverstone in 2 weeks – can't wait! 🏁"

**Structure for non-race updates:**

1. What's happening (one sentence)
2. Context or why it matters (2–3 sentences)
3. Call to action or emotion (one sentence)

**Example:**

> "Excited to announce I'm now taking season sponsorships! I've put together 3 sponsorship packages that I think offer amazing value. Whether you're a local business or dedicated fan, there's something for you. Check out my tiers and let's partner up for 2024! 🙌"

**Expected result:** Your update is ready to publish

***

## Step 6: Add an image or video

1. Look for **Add media**, **Upload photo**, or **Attach image** button
2. Click and select an image from your computer
3. Choose the best option:
   * **Action shot** – you racing (best for engagement)
   * **Podium/celebration** – emotional and shareable
   * **Team photo** – builds community feeling
   * **Graphic/stat graphic** – results visualization
4. The image will upload (wait for progress bar to finish)
5. Optional: Add a **caption** to the image (e.g., "Final lap battle for position!")

**File requirements:**

* Image size: max 10 MB
* Format: .jpg, .png, or .webp
* Recommended size: 1200×630 pixels (landscape) or 1080×1080 (square)

**Pro tip:** Images get 3–4x more engagement than text-only posts

**Expected result:** Your image is attached and showing in the preview

***

## Step 7: Choose your publish timing

1. Look for **Publish options**, **Schedule**, or **Timing** section
2. You have options:
   * **Publish now** – post immediately (best for time-sensitive news)
   * **Schedule for later** – choose date/time (good for planned content)
   * **Auto-post to social** – if enabled, automatically shares to your linked socials

**Best times to post:**

* **Race results**: Within 24 hours (while fresh)
* **Weekly content**: Tuesday–Thursday, 6–8 PM UK time
* **Behind-the-scenes**: Midweek (low competition)
* **Announcements**: Early evening (more visibility)

3. Select your timing option
4. Click **Preview** to see how it will look

**Expected result:** Timing is set correctly

***

## Step 8: Review before publishing

1. Check the preview:
   * ✅ Title is clear and compelling
   * ✅ Body text is error-free and readable
   * ✅ Image is high-quality and relevant
   * ✅ All sponsor names spelled correctly
   * ✅ Links work (if you added any)
   * ✅ No typos or grammar errors
2. If something needs fixing, click **Edit** and update it
3. Once satisfied, click **Publish** or **Schedule**

**Expected result:** Update is live on your profile

***

## Step 9: Share your update elsewhere

After publishing, amplify your reach:

1. Copy your **profile URL** (e.g., sponsordriven.com/your-name)
2. Share to your other platforms:
   * **Instagram**: Screenshot the update + your profile link
   * **Twitter/X**: "Just posted a race recap on my Sponsor Driven profile – check it out!"
   * **TikTok**: Short video clip + link in bio
   * **WhatsApp/email**: Direct message to your sponsor list

**Template share text:**

> "New race update on Sponsor Driven – how I performed at \[Event]. Check out my profile and sponsor my next race: \[link]"

**Expected result:** Your update gets cross-platform visibility

***

## Step 10: Engage with comments (Optional but powerful)

1. Return to your update on Sponsor Driven
2. Look for any **comments** from supporters
3. Reply to thoughtful comments with:
   * ❤️ A thank you
   * An answer to questions
   * A personal message (not generic)

**Example:**

> "Thanks so much! Really appreciate the support – it makes a huge difference knowing people care. Hope to see you at the next race! 🏁"

**Why this matters:** Replying builds loyalty and encourages more supporters

**Expected result:** Supporters feel valued and engaged

***

## Building an Update Schedule

For consistent engagement, aim for this posting schedule:

| Frequency         | Minimum  | Ideal       | Why                                         |
| ----------------- | -------- | ----------- | ------------------------------------------- |
| **Race weekends** | 1 update | 3–4 updates | Qualify, race day, results, thank you       |
| **Between races** | 0.5/week | 1/week      | Behind-the-scenes, training, prep           |
| **Off-season**    | 0.5/week | 1–2/week    | Goal-setting, pre-season prep, partnerships |
| **New sponsor**   | —        | 1 update    | Announcement + partner promotion            |

### Sample month (race series with 4 races):

* **Week 1 (Race weekend)**: 3 updates (practice day, qualifying, race result)
* **Week 2 (between)**: 1 update (behind-the-scenes)
* **Week 3 (Race weekend)**: 3 updates (preview, qualifying, result)
* **Week 4 (between)**: 1 update (sponsor thank-you or training)

**Total:** 8 updates in a month = consistent visibility

***

## Update Ideas to Keep Your Feed Fresh

### Monday posts:

* Weekend recap
* Sponsor shout-out
* Goal for the week

### Wednesday posts:

* Behind-the-scenes training
* Team preparation
* Fitness/wellness content

### Friday posts:

* Weekend preview
* "This time next week..." excitement building
* Sponsor integration content

### Off-season posts:

* Winter training
* Team announcements
* Season preview and goals

***

## Common Issues & Fixes

### "My update won't publish"

Missing required field or connection issue.

**Fix:**

1. Check that you've written a title and body text
2. Try refreshing the page
3. Try a different browser
4. If still stuck, contact <support@sponsordriven.com>

### "My image didn't upload"

File size or format issue.

**Fix:**

* Make sure image is under 10 MB
* Use .jpg, .png, or .webp format
* Try cropping the image smaller
* Try a different image

### "Update published but didn't appear immediately"

Updates can take 1–5 minutes to appear live.

**Fix:**

1. Wait 5 minutes
2. Refresh your profile page
3. Check if it's marked as "Draft" instead of "Published"

### "I want to edit an update after publishing"

You can edit published updates anytime.

**Fix:**

1. Find the update in your Updates list
2. Click **Edit** or **Manage**
3. Update the text or image
4. Click **Save**
5. Changes take effect immediately

### "I want to delete an update"

You can remove updates at any time.

**Fix:**

1. Find the update
2. Click **Delete** or **Remove**
3. Confirm deletion

***

## Pro Tips for Update Success

✅ **Post consistently** – One post per week minimum; supporters notice patterns\
✅ **Include images** – Updates with photos get 3–4x more engagement\
✅ **Be authentic** – Share real moments, not just victories\
✅ **Thank your supporters** – Public gratitude builds community\
✅ **Engage with comments** – Reply to comments within 24 hours\
✅ **Use emojis sparingly** – 1–2 relevant emojis is fine; too many looks unprofessional\
✅ **Cross-post** – Share your update on Instagram, Twitter, TikTok\
✅ **Add value** – Teach something, inspire, or entertain – don't just promote

***

## What to Avoid

❌ **Posting only sponsorship asks** – Mix it with genuine content\
❌ **Duplicate posts** – Same update posted 5 times\
❌ **Vague titles** – "Check this out" doesn't explain what it is\
❌ **Blurry or low-quality images** – Reflects poorly on your brand\
❌ **Negative posts** – Don't air grievances publicly\
❌ **Spammy tone** – Feel like a real person, not a marketing robot\
❌ **Radio silence between races** – Supporters forget about you

***

## Next Steps

* **Want to build a fan membership?** See [How to Set Up Memberships](/step-by-step-guides/how-to-setup-memberships.md)
* **Ready for advanced content?** Check [Content Strategy](/reference-guides/updates-and-content.md)
* **Need more ideas?** Go to [Promotion Tips](/reference-guides/promotion-tips.md)
* **Curious about analytics?** Read [Understanding Your Analytics](/reference-guides/analytics-and-transactions.md)