How to set up memberships

Build recurring revenue by letting fans subscribe to your content. This guide covers everything from setup to engagement.

Step 1: Check if memberships are enabled for your profile

1. Go to Settings (top right)

2. Look for Memberships option

3. If you don't see it, memberships may not be enabled for your profile type

Who can use memberships:

• ✅ Drivers

• ✅ Teams

• ❌ Individual profiles (supporters can't host memberships)

If memberships aren't showing:

• Feature may be disabled for your region or account

• Contact [email protected] to enable it

• May require approval or minimum profile criteria

Expected result: You can see the Memberships settings section

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Step 2: Navigate to your Memberships section

1. Go to Settings → Memberships

2. You'll see:

   • Any existing membership tiers

   • An Add tier or Create tier button

   • Membership settings and rules

Expected result: You're in the Memberships hub

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Step 3: Plan your membership tiers

Decide what fans get at each level:

Simple structure (recommended for starters):

• Fan – £2–4/month – Weekly updates, photo gallery

• VIP – £5–10/month – Above + monthly video call + exclusive content

Extended structure:

• Supporter – £3/month – Weekly updates + early race previews

• VIP – £7/month – Above + exclusive posts + monthly video

• Premium – £15/month – Above + merchandise discounts + VIP pass

Pro tip: Start with 2 tiers. You can add more later.

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Step 4: Create your first (entry-level) membership tier

1. Click Add tier or Create membership tier

2. Enter tier name: "Fan" or "Supporter"

3. Set monthly price: £2–5 (sweet spot for entry-level)

4. Set billing frequency: Monthly (most common) or Yearly

5. Enter description (1–2 sentences):

   "Get exclusive weekly updates from my racing journey, early access to new photos, and direct messages to chat about races."

6. Click Save draft

Expected result: Your first tier appears in the list

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Step 5: Add benefits to your entry-level tier

1. Click on your tier to edit it

2. Look for Tier benefits or Member perks section

3. Click Add benefit and enter 3–5 member benefits:

   • "New exclusive post every week"

   • "Access to private photo gallery"

   • "Early access to race results and updates"

   • "Member-only Q&A posts"

   • "Monthly shout-out as a valued member"

4. Each benefit can be marked public (everyone sees it) or private (only members see it)

5. Click Save

Expected result: Benefits are listed for your tier

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Step 6: Create your second (premium) membership tier

1. Click Add tier again

2. Enter tier name: "VIP" or "Premium"

3. Set price higher: £7–15/month (2–3x your entry tier)

4. Set billing frequency: Monthly

5. Enter description:

   "Exclusive VIP membership with everything from Fan tier, plus monthly private video calls with me, merchandise discounts, and priority message access."

6. Click Save draft

Expected result: You have two membership tiers

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Step 7: Add premium benefits to your VIP tier

1. Click on your VIP tier

2. Add 5–7 benefits that enhance the entry tier:

   • Everything from Fan tier (automatically included)

   • "Monthly 30-minute video call with me"

   • "Exclusive VIP-only posts (×2 per month)"

   • "20% discount on any merchandise"

   • "Priority message response (within 24 hours)"

   • "Feature in monthly VIP spotlight post"

   • "Suggest one race weekend topic for coverage"

3. Click Save

Expected result: VIP tier feels noticeably better than Fan tier

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Step 8: Set up your membership posting schedule

Before launching, plan what you'll post:

Weekly posts (required for all members):

• Race update (even if just practice)

• Behind-the-scenes photo or video (training, team prep)

• Personal story or learning moment

VIP-exclusive posts (monthly):

• Long-form story or essay (10–15 min read)

• Exclusive training footage or data

• Personal Q&A or advice session

Both tiers monthly:

• Month-in-review post

• Goals for next month

• Member appreciation post

Pro tip: Use a content calendar to plan 4 weeks ahead

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Step 9: Create your first membership-exclusive post

1. Go to Settings → Memberships (if there's a content section)

2. Or go to Updates and create a new post

3. Create a post and mark it as membership only or exclusive:

   • Write compelling content (50–100 words)

   • Include a photo or video

   • Make it feel special and exclusive

Example exclusive post:

"Behind the scenes at the workshop: Here's the data from today's tire testing. We tried three different compounds in the heat and found something interesting... [rest of post]. This kind of technical deep-dive is VIP exclusive, because I can only share so much of our strategy publicly!"

1. Set visibility to Members only or VIP only

2. Click Publish

Expected result: Your first member-exclusive post is live

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Step 10: Launch your memberships publicly

1. Go to Settings → Memberships

2. Look for a Publish or Make public button

3. Click it to make your membership tiers visible on your public profile

4. Optional: Post an announcement update:

   "I'm starting a membership community! Join my fan club for exclusive updates, behind-the-scenes content, and monthly video calls. Links in my profile. 🏁 #CommunityFirst"

5. Share the link on your social media

Expected result: Fans can now join your membership

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Step 11: Post member-exclusive content regularly

Weekly routine:

1. Go to your Updates or Memberships content section

2. Post your exclusive weekly update (photo + message)

3. Make it feel worth the subscription

4. Encourage comments and interaction

Monthly routine:

1. Post a special exclusive video or long-form post

2. Do a live Q&A or AMA (Ask Me Anything)

3. Highlight and thank your top members

4. Show members you value their support

Expected result: Members feel engaged and get ROI on their subscription

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Step 12: Engage with your members

1. Check for member comments and replies regularly

2. Respond to comments within 24 hours

3. Thank members for their support publicly sometimes

4. Ask members for feedback (e.g., "What would you like to see more of?")

5. Occasionally do exclusive polls or votes (e.g., "What should I wear for qualifying?")

Example member engagement:

"Thanks so much for being part of the community! Your support genuinely matters. What do you want to see more of – training videos, family stories, or behind-the-scenes mechanic chat?"

Expected result: Strong community bonds form; members feel valued

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Common Issues & Fixes

"Memberships option isn't showing in my Settings"

Memberships may not be available for your profile type yet.

Fix:

1. Check your profile type (drivers/teams only)

2. Check if you're in a supported region (primarily UK/Europe)

3. Contact [email protected] to request it be enabled

"I can't set a monthly price – only yearly"

Subscription frequency might be set to yearly by default.

Fix:

1. Look for Billing frequency or Subscription period dropdown

2. Change from "Yearly" to "Monthly"

3. Save changes

"I created a tier but it doesn't appear publicly"

Tier may not be published.

Fix:

1. Click on the tier

2. Look for Status field – should say "Active" or "Published"

3. If it says "Draft," click Publish

4. Wait 5 minutes for it to appear on your public profile

"I posted exclusive content but members say they can't see it"

Content may not be marked as member-only.

Fix:

1. Edit the post

2. Look for Visibility option

3. Make sure it's set to Members only or Member exclusive

4. Save changes

5. Tell members to refresh their browser

"Member tried to join but payment failed"

Payment issue – could be card, region, or payment processor problem.

Fix:

1. Tell member to try a different payment method

2. Check if they're in a supported country (payments available in UK, EU, US, etc.)

3. Have them try again in 5 minutes (temporary connection issue)

4. If still failing, have them contact support with their error message

"I want to change a tier price"

You can update pricing anytime.

Fix:

1. Click on the tier

2. Update the price field

3. Click Save

4. New price takes effect for new members immediately

5. Existing members keep their old price until renewal

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Membership Best Practices

✅ Post at least weekly – Members expect regular content ✅ Make it exclusive – Don't post same content to free social ✅ Respond to members – Make them feel valued and heard ✅ Show progression – Share training, improvement, goals ✅ Behind-the-scenes > polish – Authenticity beats perfection ✅ Include VIP perks – Video calls, Q&A, direct access matter ✅ Thank members publicly – Sometimes spotlight them in public posts ✅ Start small – 10 members is success; it grows from there

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Membership Growth Tips

Month 1–2 (Launch phase):

• Invite your closest supporters to join

• Post daily exclusive content

• Make VIP tiers attractive with special perks

• Goal: 5–10 members

Month 3–4 (Growth phase):

• Mention memberships in every race update

• Create FOMO with exclusive content previews

• Host first member-exclusive video call

• Goal: 20–50 members

Month 5+ (Maturity phase):

• Maintain regular posting schedule

• Create special events (voting, Q&As, challenges)

• Refine pricing based on retention

• Add new tiers if demand exists

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Pricing Guidance by Profile Type

Emerging drivers (new to platform):

• Entry: £2–3/month

• Premium: £5–8/month

Established drivers (consistent top-5 finishes):

• Entry: £4–6/month

• Premium: £10–15/month

Championship contenders:

• Entry: £5–10/month

• Premium: £15–25/month

Professional/top-tier drivers:

• Entry: £10–20/month

• Premium: £25–50/month

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What Members Want Most

Research shows members value:

1. Consistency – Regular posts (more valuable than perfect posts)

2. Authenticity – Real moments, not just highlights

3. Access – Feeling connected to you

4. Community – Feeling part of a group

5. Exclusivity – Content they can't get elsewhere

6. Appreciation – Being thanked and recognized

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Next Steps

• Ready to track members and revenue? See Understanding Analytics

• Want to combine with sponsorship? Check Sponsorship Tiers and Deals

• Need content ideas? Go to How to Post Updates

• Questions about payouts? Read How Payouts Work